Online giving is one of the best ways for nonprofits to raise funds and engage with their supporters. As a growing trend over the past decade, online giving has quickly skyrocketed to become essential for any organization looking to support fundraising during the COVID-19 pandemic .
Social distancing guidelines and bans on large gatherings have made it harder for nonprofits to host their regular events and engage with their donors. This has caused many organizations (and likely yours!) to lose at least some expected annual revenue. To adapt to this new normal, fundraisers have begun to prioritize their online giving process more .
If the past year has taught us anything
it’s that if you need to quickly adapt strategies and change your traditional in-person activities, you need an arsenal of dedicated software. This is even more industry email list true for your online giving, affiliate and referral programs are effective a process that is entirely dependent on the tools at your disposal.
From how you display website content to the giving opportunities you offer, lithuania phone number the choices and tools you use will greatly impact your online giving experience and your donors’ relationship with your organization. To ensure your digital fundraising plan is ready for the rest of the year and beyond, be sure t
- Design an eye-catching website.
- Provide a simplified online donation form.
- Offer additional opportunities for engagement.
- Follow-up after the gift.
Your donors shouldn’t have to go out of their way to support your organization. Ready to learn more? Let’s get started.
Design an eye-catching website
Consider the first step in the online giving process. It likely begins with a potential (or current) supporter looking up your nonprofit’s website . After all, this is where people should be able to learn more about your mission and explore the various ways they can support your organization.
Your website is only as good as the platform you use. Make sure you invest in a website solution that offers you simple design features and can be easily expanded or customized to meet your growing needs. WordPress is a popular platform for creating websites for nonprofits because it is easy to use and customize with plugins.