What if your business has multiple locations? Should you forgo NAP consistency? Obviously not. For each location, you must provide clear and accurate details. If you don’t, it will be harder for new customers to contact you.
Here are the dos and don’ts for multi-location NAP.
Do:
Use a single URL for all your business locations. Having many similar but different URLs confuses both search engine results and customers trying to find you.
Include a unique phone number for each buy telemarketing data individual location on all your websites, directories, and social media profiles.
Keep your information up to date. Whenever you colombia business directory change your company name or address, update it online immediately to avoid any inaccuracies.
Don’t do it:
Add multiple URLs or phone numbers for each location. This negatively impacts your rankings. Keeping things simple is key. Having multiple citations for your business makes them difficult to manage. This takes time and slows down productivity .
Prioritizing the most popular and visited websites and directories means less work for you and your colleagues. Plus, when customers search for your business, they’ll find a clear answer, allowing them to connect with you more quickly.
So, which areas of your online presence should you prioritize? Let’s take a deeper look at how to optimize the pages that will appear first in a search.(Image source: brightlocal.com )_
Your website
Your website is your online business’s home. It should be friendly, welcoming, and accessible. It definitely shouldn’t be cluttered, confusing, or filled with outdated or inaccurate information.
You should display your NAP and any other contact information about your company as prominently as possible. Making it easy to contact you is how you convert inactive page visitors into active customers.
The best way to do this is by displaying your exact company name, address, and phone number in your website’s header and footer. This way, every page on your website that appears in search results will contain your correct NAP data.
You can then submit this data, in the same spelling and format, along with its URL, to external or third-party websites or directories.