Create highly relevant content Content is the backbone of Inbound Marketing, and to re-engage inactive leads, it needs to be relevant, unique and solve real problems.
Consider creating: Create highly relevant content
Blog articles: Publish articles that address solutions to your leads’ most common pain points. For example, if you sell software, write about bybit database to optimize processes with your solution.
E-books and reports: Offer in-depth guides or exclusive research that leads might find useful.
Short videos: Explainer videos or customer testimonials can emotionally reconnect leads with your brand.
Make sure all content aligns with the customer journey and offers something of immediate value.
5. Take advantage of remarketing and social media ads
Remarketing is a great strategy to remind loss of efficiency on the chains leads about your brand. Use tools like Google Ads or social media platforms to create targeted campaigns.
Tips for effective remarketing campaigns:
Use precise targeting: Target ads only to inactive leads.
Showcase what’s new: Promote new products, features, or events that might interest them.
Include social proof: Highlight testimonials or case studies to reinforce your brand’s credibility.
6. Use automation for progressive nutrition
Marketing automation tools are essential for bgb directory personalized nurturing flows. These flows send content and messages sequentially, guiding the lead back to interacting with the brand.