Google My Business is an essential tool if you’re an entrepreneur wondering: how can I boost my business?
This tool makes it easier for your business to be found on both Google Search and Google Maps. It also increases views and makes your website much more accessible.
But how does Google My Business work ? Through it, you can access some important information, such as a company’s location and hours of operation. These are easily visible when a customer performs a Google search, increasing the likelihood of contacting you.
It is estimated that 74% of users use the Internet to research products or services before making a purchase.
In this article, we’ll give you six tips to give your business a more professional appearance by using Google My Business correctly. We’ll show you how to use the tool and thus gain more visibility in the market.
6 tips to boost your business on Google My Business
1. Update your business information
When a customer searches for a company on Google, it’s because they want to find information without having to contact the asia mobile number list company. The fields that must be completed are:
- Address;
- Hours of operation;
- Phone;
- Products and services available;
- Brief description of the company;
- Website;
- Customer evaluation;
- Photos.
When linked to Google Maps, it also allows the user to click on “Get directions” and automatically view the best route to their destination.
2. Create a short link for customers to leave comments
Once your page is properly updated, it’s important to encourage your customers to leave comments. For this reason, one strategy is to create a short link and share it on social media or via direct messages.
To create this link, learn the step-by-step instructions:
- Sign up for Google My Business and enter the location you want to create the short name for;
- In the menu, go to “Information” and “Add short name”;
- Enter your name, up to 32 this feature is especially useful for b2b sales characters long. If the name you selected is no longer available, you’ll receive an error message asking you to try again.
- Click “Apply” and, after approval, it will reappear on your company profile.
To copy the new URL and send it to users, simply access the menu on the left, click on “Home Page,” and then click “Get More Reviews.”
3. Interact with your customers
It’s essential to constantly review reviews , as it’s proven that users trust online reviews as much as they would in person.
Encourage your customers to leave a comment about their experience with your brand or product. Also, respond to every review, even a negative one. Use this information to further improve your service.
4. Enable message sharing
A very useful feature of Google My Business is messaging . Through an online chat, your customers can contact the company and resolve their questions quickly and conveniently.
To enable this option, open the tool and follow the steps below:
- Customers;
- Messages;
- Activate.
Once activated, simply return to the “Clients” menu, click on “Messages,” and view them chronologically. Remember that it’s essential to review and respond to each message.
An additional tip : enable japan data chat during business hours!
5. Create posts frequently
To boost your business on Google My Business, you can use a feature that many business owners aren’t aware of: the publishing tool.
These publications can be in the following formats:
- Texts;
- Videos;
- Images;
- Events.
These formats remain active for one week , so it is recommended to keep your profile always updated with new information.
6. Free up space for reservations
If you own a restaurant, a doctor’s office, a beauty salon , or any other type of business that can schedule appointments, you can greatly benefit from this Google My Business feature.
When you click to configure reservations , the user will be redirected to a landing page where they can view the days of the week and available times. After that, simply complete the requested personal information and confirm the reservation.