an automation flow Initial Email: Send an email with a relevant article or eBook.
Follow-up: If the lead does not open the first email, send an offer or additional content.
Call to action: In the third step, invite the coinbase database to a direct interaction, such as scheduling a demo or participating in an online event.
Be sure to analyze the results of each step to identify what works best.
7. Interact across multiple channels an automation flow
Omnichannel communication is essential to maximize the chances of re-engagement. Some options include:
WhatsApp or SMS: Send short messages with invitations or special offers.
Social media: Use direct messages or create targeted posts for inactive leads.
Push notifications: If your business has an app, use notifications to re-engage.
By combining different channels, you increase how to best assess your pma in cycling? chances of reaching the lead at the right time.
8. Monitor and adjust the strategy
Finally, it’s essential to measure the bgb directory of your re-engagement initiatives. Use metrics from your CRM and marketing tools to assess:
Email open and click rate.
Conversions from remarketing campaigns.
Interactions on social networks.
With this data, adjust your strategies to get better results. For example, if emails with e-books perform better, invest more in this format.
9. Inbound, marketing automation and AI
Inbound actions and marketing automation can still be understood as a step before the use of artificial intelligence. Many companies and marketing campaigns still do not understand, or do not execute, the automation of tasks that make their online marketing and sales process more effective.
Artificial Intelligence is already present and makes these online marketing task automation models much more robust. Here at WSI B2U we use it to improve our clients’ results.
Re-engaging inactive leads with Inbound Marketing is a process that requires planning, personalization, and persistence. By offering value, understanding your audience’s needs, and using the right tools, you not only reconnect these leads with your brand, but also prepare them to become loyal customers.