If you search for a local business on Google, you’ll see a few results appear before the rest, with links to the website and location on Google Maps. These are Google My Business (GMB) listings. One way to ensure more traffic to your site is by optimizing your GMB listing.
You can create a Google Business Profile for free and customize it to best showcase your business. Add opening hours, photos of your store and some of your products, and respond to reviews.
Again, all information must be accurate
However, on Google My Business, you are phone number lead allowed to include a call tracking number alongside your business number. This will not negatively impact the consistency of your NAP.
it allows you to log your calls and track important metrics, such as call duration and call volume. It also helps keep annoying spam calls at bay. You can use call tracking in conjunction with a business phone system to keep all your data in one place. If your company uses call tracking, add it to your My Business profile.
Always include the call tracking number as your colombia business directory primary number. Your main business line should be listed as an additional phone number.
Online directories are divided into three main categories:
Local directories
Online directories related to a specific city or before your website is up and running region. Listing in local directories can be helpful, as it provides search engines with further evidence that you exist in their area. Additionally, you can gather data on local customers for targeted marketing and e-commerce personalization .
National directories
National directories attract more visitors, so they can be a great help in getting visitors to your website. However, they are not targeted, so a smaller percentage of those visitors are likely to convert into customers.