20. Let people create wish lists on your e-commerce site and remind them with email marketing
A wish list allows customers to bookmark products they might want to buy later. Even if they don’t have enough money right now, they plan to come back someday.
This is a great way to get people caught in the buying engineer data cycle. You can also send reminder emails to let them know they have items on their wishlist or to suggest similar products.
21. Put a lot of effort into conversion rate optimization to maximize your e-commerce marketing efforts
(CRO) refers to the process of optimizing the entire user experience (UX) for conversions. In other words, making conversion as easy and attractive as possible.
You can do this using the top bars.
Exit intentions work really well.
22. Optimize your e-commerce website
A common problem that we frequently encounter on e-commerce sites is the lack of effective navigation. We often find it difficult to find the product we want.
Visit some big e-commerce sites, like Amazon and Wayfair, to see how they handle navigation. Figure out how to steal their layouts, then customize them to suit your needs.
Adding breadcrumbs is a great way to keep people grounded. We use them on our blog here at Hello Bar:
The more e-commerce optimization you do, the better your results will be.
23. Ask your customers to leave reviews for social proof
Have you ever searched an e-commerce site for a particular product, then clicked only on those with a certain number of stars?
We always do it.
For example, if we search on Amazon for “fidget spinner”, we get many results with different star ratings.
We could only click on the one with the highest star rating.
This is social proof. You can also get social proof through written Internal links are links from one page reviews. Customers are more likely to review the products they purchase if you specifically invite them to do so.
24. Promote a giveaway on social media
Want to crush the e-commerce marketing game? Offer a freebie.
It is one of the best ways to get more followers on social alb directory media and increase engagement. Plus, it can generate a huge increase in sales.
Why? Because people who didn’t win the product probably still want it. So, they might buy it. Even if only 20 people buy your product through the giveaway, you’ll still make money even if you’re sending the product to one person for free.