If your content covers relevant subtopics, it’s more likely to meet searchers’ expectations. What’s more, it can rank for more keywords and get more traffic as a result. A good place to look for clues is on top-ranking pages. You can manually look for commonalities between them, such as headings, FAQs, visual aid, how deep they go into the subject, etc. For example, some of the top-ranking pages for “how to save money” mention canceling some subscriptions.

Cover yourMake your content uniqueCover your

If you want to rank, you shouldn’t just rehash other pages. You need to bring something new to the SERPs (search category email list engine results pages). This increases your  chances to attract links which, in turn, can help your page rank.Cover yourYou’ll need to get creative, as “uniqueness” depends on what’s already there on the SERPs. Think along the lines of: Original research – New knowledge, insights, or discoveries. For example, an industry survey with a company’s customers.

Create a visual hierarchy by using H1–H6 tagsCover your

Header tags (H1, H2, etc.) help Google understand the content on your Caseno Data pages.[3] They also help readers understand your content and improve readability. Subheadings improve readability by creating visual hierarchy As for the H1 tag, it’s best practice to use one H1 per page and match it with the page title. Ahrefs’ SEO Toolbar showing meta tags Source: Ahrefs’ SEO Toolbar. To find pages with missing or empty H1 tags, crawl your site with Ahrefs’ Site Audit and go to the Content report. You can do this for free with an Ahrefs Webmaster Tools (AWT) account.

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