9. Constantly interact with your customers and potential customers on social media
Speaking of “making money,” you can’t just create a Twitter account and expect to get followers. The same goes for all other channels. You have to actively engage with people if you want to be noticed, followed, liked, retweeted, etc. We have a great article on how to get more followers on Twitter .
Start by replying to two or three people’s posts each usa student data day. Focus on your target audience and don’t sell your products or services. Instead, provide encouragement or legitimate value.
10. Speak the language of your customers
— and we’re not talking about English versus Japanese. We refers to the way people use words when communicating with others online.
Maybe you have a younger audience that is used to texting language. You could sprinkle some obscure abbreviations into your ecommerce marketing content to encourage people to engage with you.
The point is to meet customers at their level. Never talk down to or speak down to your audience. For businesses looking to improve communication, tools like AI Phone Calls can help personalize interactions based on individual preferences.
11. Don’t forget mobile optimization
Who We Are are connected to their mobile devices all day and might sit in front of a desktop or laptop computer for only a few minutes.
As a result, your ecommerce marketing needs to be mobile-friendly , from your website to your email. Make sure your website has a responsive design, and view your email formatting on different device sizes before sending.
12. Start a blog to write about interesting topics in your niche and generate more traffic
Somehow, e-commerce professionals have gotten the idea that blogging is only for people selling information products, services, or other non-e-commerce items. That simply isn’t the case.
Want proof? Check out the Etsy Blog . It has incredible engagement and great advice. Plus, Etsy celebrates its community at all times, both its creators and its customers.
You’ll notice that Etsy uses multiple categories to help it This not only saves time but can also contribute appeal to different segments of its audience, from its Featured Shop section to its DIY tips articles.
13. Be aware of what’s happening in the world for contextual marketing
Let’s discuss newsjacking briefly . It is the practice of taking a newsworthy topic and putting an industry spin on it.
The most famous example was Oreo cookies. During the 2013 Super Bowl power outage, the company posted this tweet:
It received nearly 15,000 retweets and was all over the news.
As long as you have good taste, you can stay up to alb directory date with the latest news and trends and incorporate them into smart e-commerce marketing assets.