Below we address them one by one. Diagnosis in this first step is all the moments. And scenarios in which conversations between the business and customers occur must be reviewed. The objective here is to map these contact points to clearly delimit the global relationship ecosystem – analog and digital – of the company with its audiences. Furthermore, at this stage an assessment must be made of the impact and contribution in the conversion of each of these contact points. 2. Planning once the diagnosis stage is over, we immerse ourselves in the planning of the omnichannel strategy. The work here is to ask ourselves which channels will continue to work and which will not.
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Also, discuss the convenience of adding new channels. In short planning business database omnichannel is planning on the existing and missing points of contact, seeking that the ecosystem that is designed is the one indicated to achieve better customer management. Recommended video how to face covid-19 with the digital strategy? Let’s look at some tips and advice so that businesses learn how to face covid-19 with the digital strategy and can continue operating during the crisis. Face covid-19 with a digital strategy. How to face covid-19 with the digital strategy? Let’s look at some tips and advice so that businesses learn how to face covid-19 with the digital strategy and can continue operating during the crisis.
Execution is responsible for putting
Execution the third phase is the most Caseno Data extensive and complex. Of the process. Execution is responsible for putting everything into operation channels processes. Roles and actions. To do this, we must overcome four. Create an inclusive culture within the company . To obtain an omnichannel business we must have people with an omnichannel vocation. Before technology, it is a business attitude. Those who want to migrate towards this must instill collaborative and integrated work in their collaborators. For everything to work there must be individual commitment, excellent internal communication channels between areas and a determined attitude towards transferring information and knowledge. Ii. Design the methodology for customer recognition .
