We live in a globalized world , in which companies have increasingly understood the need to operate on an international scale. However, the local dimension is also taking on particular importance, because often a company dedicated to selling products or making services available needs to be found by users who move in a local sphere. All this is bringing about a real revolution in the field of digital marketing , because we are increasingly understanding how fundamental it is to be able to offer web content. How to geotarget tailor-made for customers.

How to geotarget

Furthermore, the value of targeted distribution of advertising and offers Greece Email List of local products is increasingly understood. This is why, without a shadow of being lied to, we can say that today the concept of geotargeting is becoming increasingly established in the world of marketing . All this also applies in particular to the use of mobile devices. Smartphones and tablets, which are increasingly used by users to connect to the internet and carry out searches to satisfy their needs. Search engine optimization Speaking of geotargeting, we must not forget. How valuable SEO techniques are to being able to optimize web content for search engines. In this sense. You can also set up a website for searches.

Regional basis

How geotargeting works Personally. When I plan a local SEO strategy Korea Email List to increase local visits for my clients, I resort to different geotargeting techniques but above all specific to the individual client, which respond to the specific purpose of geolocalization . This is because it is essential to be able to identify the user’s position when he “lands” on a website. It is no coincidence that I used the verb lands, Because landing pages, when it comes to SEO. Are called landing pages . Out targeted user profiling which allows. In a first step, to carry out retargeting and subsequently to plan targeted remarketing strategies .