Nonprofits rely on websites to raise donations, educate, build awareness, grow an audience, and attract sponsors. But how do you get people to your website so you can get supporters and the donations start rolling in?
You will find that your social media accounts are a valuable link back to your website, encouraging your followers to take the next step.
Fortunately, there are many ways to connect a nonprofit’s social media to its website and donation funnels.
This guide will help you successfully connect your social media efforts to your website so your mission can thrive.
Don’t forget your URL
When you’re driving conversions to your nonprofit website , the last thing you want to forget is your webpage URL. Compelling content and eye-catching images are very important to grab your audience’s phone number list attention, but including a link in your post is the most effective way for followers to take action. To keep your social content engaging and compelling, use a URL shortener so it doesn’t distract from your overall message.
On Facebook, include a URL in your About section, and on Twitter, use it as a link to your website. Since the first sentence or two of your About section appears on your Facebook timeline, make your bio short and sweet and include the URL. if someone asks for a refund Your Twitter Bio section offers the same opportunity, with the option to add a URL directly instead of wasting precious bio space. Follow this same practice on all your social media sites.
Increase engagement with social media advocacy tools
Once you have established your nonprofit’s social media presence, you can start taking your website to the next level. I use social media advocacy tools like Juicer’s Social Media Aggregator for Nonprofits. This makes it easier for your supporters to connect with your nonprofit.
Supporters will be able to engage with each other and feel motivated when they can view all of your nonprofit’s social media posts, lithuania phone number tweets, and hashtags in a beautiful social wall on your website.
Nonprofit Social Media Walls Collect any form of social media content you want, from specific hashtags to specific accounts. Create a dedicated social wall for a charity event you’re planning and allow attendees to connect with your nonprofit and each other in real time. You can even choose which social media platforms to display on your social wall.
Network with influencers
While nonprofit tools bring together all your social media accounts, they also collect posts from your supporters. You may be surprised to learn that many social media influencers are supporters of your cause and want to spread the word. People who share your nonprofit on social media are twice as likely to volunteer or attend an event, and they can also help you expand your reach to their followers.
Using social media influencers to help your nonprofit organization starts with these helpful tips:
- Identify the right influencers that align with your nonprofit
- Find influencers with a following similar to your target demographic
- Determine what you can offer influencers, such as expanding their brand or developing a partnership
- Build a relationship and reach out with clear tasks
While some influencers will be eager to lend a hand, you’ll want to have some incentive for them to take time out of their day to promote your nonprofit. All you have to do is reach out to an influencer directly and ask. Start with small, simple marketing tactics that only take an hour or two out of your day and provide clear instructions or even copy and paste materials. While this form of online marketing is similar to expensive celebrity endorsements or high-profile advertising, it’s much more cost-effective and leads to more immediate conversions.
Check out this article if you want to learn more about Influencer Marketing for Nonprofits .