Well, blogger outreach is a powerful strategy used by bloggers and businesses to build an ambassador network, earn mentions, or promote a brand for their business. The idea behind it is that a business or company connects with influential bloggers with a solid following within their niche. They then ask these bloggers to spread the word about their product or service to gain exposure and in return they offer free access to the product or services they are offering.
And it works! In fact, according to Neil Patel, 81% of people online tend to trust information they learn from blogs. 61% of those people end up buying products because it was highly recommended by a blogger.
Getting linked to by a famous influencer is one way to increase your blog traffic and to do that, you need to consider learning the basics of blogger outreach.
To start promoting your content, follow these four simple steps:
Step 1. Get your best followers to market your brand for you
Work with what you currently have. This is where your followers come in.
Personally I think this is the best first step to take. Read on.
A percentage of your followers already buy phone number list like what you are promoting, so they have most likely mentioned your product in their network as well.
Even though there is a chance that your followers will not do as much as convincing influencers to promote your brand, but they use descriptive language to convey are still the best solution to start your brand promotion.
To do this, make an effort to interact with them. There are things you can do to improve your relationship with them such as retweeting or sharing their posts on Social Media . As much as possible, be a part of their activities and make yourself appreciated.
Step 2. Target Influential Bloggers
If only there was a place you could start looking…
Oh right, there’s Google.
You can be sure that the best results displayed by Google are reliable and solid. To get the most out of your search, you need to lithuania phone number be proficient with Google search operators. There are many tools that can help you with this.
Don’t stop there. Try other sites like Buzzsumo and Klout to expand your list of key influencers.
Hashtags and keywords can also work Social Media sites like Twitter, LinkedIn , and Google+. This can also help you research the social media followings of your target influencers.
Step 3. Create an action plan to reach out to bloggers and reach out to them
Now that you have an idea of who your target influencers are, it’s time to make a plan for how to connect with them. You want to start off on the right foot, so we need to be subtle in our approach.
Since you’re essentially selling yourself to them, crafting a perfectly crafted cover letter is your number one goal. The best way to do this is to keep your letter simple: keep it short and to the point. Heck, I want my emails to be straight to the point.
Chances are, your target influencer may be busy as a bee, and if you write your letter like a blog post , you’ll probably miss your chance.