14. Create an awesome Lead Magnet to get more leads for your ecommerce business
for service and information businesses, think again. Like blogs, lead magnets help you further integrate customers into your business and encourage them to buy.
For example, if you sell kitchen utensils, you could dentist data create a guide that describes 15 creative uses for a blender or other appliance.
However, the content must be valuable and usable. Include illustrations, recipes, and anything else that can provide added value to the reader.
Then , use a Hello Bar to advertise it.
Easy, right?
You can also like:
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15. Consider using free shipping
Free shipping is another great incentive to use in your ecommerce marketing assets. Think about it. People can buy things in their cities and not pay for shipping. Why should they add $10 to their bill if they don’t have to?
Add a minimum purchase price to your free shipping offer to reduce costs. More sales will offset the shipping costs.
16. Using videos to help customers “visualize” products is a great ecommerce marketing idea
Video is becoming one of the most powerful marketing resources for all industries, especially e-commerce. Your customers can’t pick up your products from virtual shelves, but you can provide an explanatory video so that the shopping experience becomes more visual.
Check out one of LG’s latest product videos to see what works.
The production quality does not need to be identical, but you can use the format as a guide.
17. Create YouTube tutorial videos to build a deeper connection with your audience and potentially get their emails
Video tutorials can also help with e-commerce marketing. You could show how to use some of your products for specific purposes .
You could also film yourself making recipes with the products you sell. Then , include links to the featured product pages in your YouTube description section.
18. Use only high-quality photos of your products to optimize your e-commerce marketing efforts
Staying on the subject of cooking, you would buy a product represented in this way:
Absolutely not, right? It’s completely pixelated. It’s hard to even tell what it is.
Clear images are essential for Internal links are links from one page selling e-commerce products. Ideally, you want a plain or white background with no distractions. If your product is small, use a macro lens to take a clearer photo.
19. Create a solid SEO marketing strategy for your e-commerce website
Yes, SEO is important when it comes to e-commerce marketing.
When you search for a product name on Google, you chine directory will get a lot of results. You want yours to appear on the first page.
How? Conduct keyword research. A free tool like Ubersuggest can be incredibly helpful .
Also use related keywords and don’t forget to add ALT text to your images.