Look at your competitors’ websites to get a sense of their SEO strategy. This includes the website structure, types of content created, and the targeted keywords (both short and long-tail).
You should also check your competitors’ website speed and mobile responsiveness. This can be done using tools like Google’s PageSpeed Insights and Google’s Mobile-Friendly Test.
Knowing these things will help you understand how your website compares to your competitors in terms of technical SEO.
Analyze their Backlinks
It’s important to not only know the types of content your competitors produce but what content gets the most traffic. To help your SEO strategy, find out:
What are their top-ranking pages?
Which pages rank for keywords?
Which pages drive the highest percentage of traffic?
You can use a tool like BuzzSumo to find the most popular content in a given niche. This will help you understand what types of content are resonating with your target audience and which topics you should focus on.
Learn how to do an in-depth SEO competitive analysis
Social media holds a lot of sway when it comes to driving brand awareness and directing traffic.
So check out your competitors’ social media channels. Look at the number of followers they have, the type of content they share, and their engagement levels. This will help you understand how your competitors leverage social media to drive traffic to their websites.