Just because someone has given a gift doesn’t mean your relationship with them is over. If anything, it’s the perfect springboard to start building a foundation for lasting support with additional engagement opportunities.
Within your nonprofit website and online donation page, consider design elements and features you can incorporate that set the stage for future engagement. These shouldn’t be too overbearing or take away from your core content—after all, you still want them to donate.
For example, allow supporters to opt
in to consistent communications with your organization through an embedded form. Within your online giving page (and other key places on your nonprofit website), fax lists include a field where supporters can add their email or phone number and sign up to receive more frequent information about your mission, sms marketing has seen exponential growth upcoming events, and the status of ongoing campaigns.
Whether it’s through text or email, having a consistent form of communication with supporters is an easy way to start building your relationship with them.
Likewise, consider incorporating connections to your social media accounts or embedding a direct feed into your nonprofit homepage. Social media is a great way to engage with supporters beyond the formality of your website and regular newsletters.
Use social media for quick updates on ongoing projects, lithuania phone number as well as to spread the word about new fundraising opportunities. Supporters can even repost something from your account so the message reaches their entire social network, too. According to this article on social discovery with fundraising , paying attention to your donor’s social media habits can lead to potential new donors over time as your audience grows.</p>
Follow-up after the gift.
As you now know, setting the stage for future engagement is a critical part of strengthening your online giving process. The easiest way to do this is to simply follow up with the donor after the gift has been made. Not only is this the perfect opportunity to thank them and show your appreciation, but it also creates space for you to highlight the impact their gift has had.
Often, the reason donors don’t give again is because they simply don’t know what happened with their previous gift . Without something tangible to let them know they’ve made a real difference, they have no incentive to continue supporting your organization.
Take a look at your email and marketing tool and see if you can set up an automatic communication to be sent once the gift is completed. This is a quick way to thank your donor and confirm that the donation was received. Be sure to use personalized details such as the actual donation amount, the donor’s name, and the specific campaign they donated to. This shows donors that their gifts (and themselves as your supporters) are more than just metrics in your database.
But don’t stop there
Once the entire campaign or event has ended, it’s worth checking back and digging deeper into the donor’s impact. For example, you could say something like, “As our campaign comes to a close, we wanted to thank you again for your generous donation of X. With this gift, we were able to provide meals to Y families for Z days.”
This includes the amount of the gift and the tangible impact of what it has caused. Also consider including a Picture of the community that has been helped for an even deeper connection with donors.
Thanking your donors and following up doesn’t have to be something you spend a lot of time on, but it should still be thoughtful, personalized, and specific to the recipient. If you’re not sure where to start, Fundraising Letter Collection of Donor Thank You Letters can give you some inspiration.
Your online giving process is more important than ever to optimize, especially. During these challenging times and the current end-of-year giving seasons. Make sure to focus on your website design and efforts. That strengthen your relationships. With supporters – this is the best way to improve. Your online giving process and increase conversions. Good luck!