Mom understands that a person’s search intent is not always limited to the exact words they use, especially in a cross-lingual context. Through their mutual understanding, Mom can connect a question asked in one language with relevant information written in another. For example, let’s say you search for “natural cold remedies” in English. In this case, Mom can return a high-quality article written in Japanese discussing similar treatments—providing content that is relevant and trustworthy.
This allows users to get
The best results on the web, and not just from content written in their language. It’s more than just translation – it’s about understanding cambodia phone number data search intent and matching it with information from multiple languages. For this reason, high-quality automatic translation is critical – it helps ensure that translation is accurate, natural, organic, and competitive across multiple language markets, not just English.
Cross-language ranking improvements
Before Mom, search results often depended on the strength of content in one language or region. This meant that websites with high authority in one language could struggle to compete with others. Mom changes this by understanding and evaluating multilingual content more equally.
So, if your English content is highly relevant and of good quality, it may still appear in searches made in other languages - as long as it meets the user’s needs. This opens up a huge opportunity for website owners to reach a global audience without having to translate every piece of content.
Contextual relevance over exact match
One of the major shifts in Mama is its focus on meaning and context, rather than exact keyword matches. This means that Google cares more about whether content satisfies the general intent of the search, rather than just whether it contains specific phrases or terms.
This is especially useful in multilingual searches. For example, someone searching for “natural ways to remove scars” may not use the same phrase in every language. However, Mom can still return relevant results because she understands the meaning of the question, no matter how it’s phrased.
This is why localizing each content is important canada cell numbers according to the cultural and linguistic context of each region. This is where translation services with localization editing features come in handy. For example, with Linguise Front-End, you can adapt the terminological tone and even collaborate with local translators directly.
Equal visibility of regional content
Previously, content from specific countries or regions might be less visible in global search results, even if it was highly relevant. Mom helps address this by providing more balanced visibility to quality local content, especially when it effectively answers global search queries.
For example, a blog post from a local health site in Indonesia that discusses herbal plants might show up in search results for users in Germany or India – Mom rates it as a good match for the query. This gives regional content a greater opportunity to compete on the international stage.
In the age of mom, relying solely on conventional SEO strategies is no longer enough. That’s why preparing your website to be competitive and relevant in multilingual search results is important. Here are some key steps to take.
Focus on user intent, not just keywords
Previously, keyword targeting was a trick to appear in search results. However, with Mom, understanding user intent is central. Instead of focusing on broad keywords like “Bali tourist spots,” creating content that addresses specific user needs is more effective, such as “Bali family vacations on a budget during rainy season.”
Start by identifying user problems or questions and answering them naturally in your content. This approach increases the relevance of your content to Google and creates a more meaningful experience for readers.