We have developed and implemented 22 letters and 18 push notifications (not profit every month counting variations for different mobile OS). These triggers bring
In the email channel
The best open rates at the moment are letters about expensive abandoned viewing and motivation for the first order. The most clickable chain turned out profit every month to be the one for the client’s birthday. It also leads in Conversion Rate – together with industry email list recommendations and the chain for average churn.
Among push notifications, the most clickable are those with a wishlist, and the most converting ones are those with expensive and regular baskets.
Selling triggers have proven their effectiveness, and google neural machine translation the client and I continue to implement new scenarios — for example, messages about bonus points and goods receipt. We will talk about them in the following cases
Customer Review
“WinLab” has a large client base, which is constantly growing, but historically the bulk of CRM communications were mass mailings and sent manually due to technical limitations of the platform. One of our strategic goals for 3 years is to transfer up to 50% of mass communications to automatic personal triggers.
We have already worked with the EMAILMATRIX team profit every month on production and sending of mass mailings, so the guys were aware of our specifics. They have extensive experience and expertise in CRM marketing, deep technical knowledge and skills, lithuania phone number and a creative approach to solving problems.
After switching to a more modern and advanced
CDP platform, together with the guys from EMAILMATRIX, we quickly set up and launched 5 large-scale scenarios and a dozen small triggers.
Thanks to the clear and coordinated work of the team, all work – from the brief and idea to the rendering of creative materials, writing texts, technical setup and launch into production – was completed in record time: in just 2 months.
We quickly saw the results of the work done: revenue from trigger scenarios reached 20% of the CRM channel revenue within six months.
At the same time, many triggers still have a profit every month lot of potential, and I am sure that they will still show a multiple increase in engagement and revenue. This includes reactivation mechanics and campaigns for clients’ birthdays.
The plans include launching more than 20 new personalized triggers, as well as optimizing and refining current scenarios.