In this article, we’ll delve into the details of Rock Content’s internal marketing operations and show you how we create content at scale by blending SEO content, brand journalism, and both in-house and outsourced content.

Our Content Team Structur

When searching for information online, you usually have two options:

  • Search for a keyword and find sites that best answer your question
  • Go directly to a trusted, authoritative site for answers.

This is where the Media Squad comes in. 

Our focus in this team is producing content that is not only good for search engines, but also reinforces Rock Content’s brand authority. It encourages our audience to come to us for the latest hot topics in marketing and content.

This team is responsible Ws Number List for creating trendy content, opinion pieces, columns, , and any other kind of content that is not necessarily focused on SEO. However, these pieces of content also generate  

Currently, we count on three team members: one audiovisual specialist and two editors/writers who work together to build content in English, Portuguese, and Spanish.

Even though we have two great writers on this team, it’s impossible for them to handle all our content volume. That’s why we concentrate on thorough editing and research, and entrust the writing to two groups of writers:

  1. Rockers: we explore our own employees’ expertise to create content. Although creating content is not part of their daily responsibilities, they feel enticed to contribute to our blog and gain personal and professional branding in return.

I must admit, although I work at a content marketing company, having a good volume of content built by employees is not that easy. 

The Content Operation Process in Practice

To start, let me explain the main differences between my Squads. The Media Squad deals with news, Caseno Data trend topics and dynamic content briefs every week, whereas the SEO Squad focuses on planning a monthly editorial calendar for evergreen content based on keyword research.

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