This way search engines know whether the best answer is text, a map, a video, an image, or something else. But how do you map search intent? Start simply: Think about your personas: What is their intent when they enter a keyword? What kind of content does she want in response? do not you know? So ask your team. Or, better yet, ask your customers; use Google: Get the words and type them into the search engine. Will appearWhen we talk about the relationship between.

some myths that you might hear

 SEO and Google Ads, there are still some myths that you might hear. The most common  latest database misconceptions relate precisely to the impact of ad dollars on organic results: Investing in Google Ads increases search volume for your website; Big advertisers get special treatment. The reason both positions are myths is the same as we’ve already mentioned: Google can’t harm its reputation. Let’s briefly discuss each in Google’s own words.

Big advertisers get special treatment

 Myth 1: Investing in Google Ads will boost your Caseno Data website’s search volume Matt Cutts is one of Google’s most famous engineers, and he’s constantly fielding questions from SEO experts about how search works and about organic rankings. . Although he left search  engines in early 2017, his words are still valid and remain the basic premise of search engine positioning. (If you’re interested in following other people still working.