Google says to use words that are relevant to your content inside page URLs.[8] Often the easiest way to do that is to set your target keyword in the slug part of the URL. Example of a user-friendly URL slug However, if the URL structure already contains some words from your target keyword, you can…
If your content covers relevant subtopics, it’s more likely to meet searchers’ expectations. What’s more, it can rank for more keywords and get more traffic as a result. A good place to look for clues is on top-ranking pages. You can manually look for commonalities between them, such as headings, FAQs, visual aid, how deep…
Search intent is the reason behind a search query. In other words, it’s what the searcher is looking for when using a search engine like Google. In this guide, you’ll learn all you need to know about search intent and how to optimize your content to align with it. Beginner’s guide to keyword research New…
For example, in the image below Social Media. I have activated the “Sponsored” filter to see the backlinks. That have been obtained through purchases on a link building platform. Direct negotiation with the medium or because. The website that publishes the link has it. placed in sponsored. Or affiliated content and has been labeled as…
Another option is to establish Video Optimizing. Canonical URLs, although in this way there would be no benefit of authority transfer as occurs with 301 redirects. Link building: external linking strategy Finally, and to finish the. SEO audit of a web page, we will have to analyze its backlinks. That is, the links it receives…
Duplicates screaming frog SEO Checklist Once you. Have detected it, you will only have to change them to solve the problem. Duplicate content also appears when it is not specified which. Version of the website is valid, whethe. To tell Google which version it should take into account, you must place the “rel=canonical” tag in…
Below we address them one by one. Diagnosis in this first step is all the moments. And scenarios in which conversations between the business and customers occur must be reviewed. The objective here is to map these contact points to clearly delimit the global relationship ecosystem – analog and digital – of the company with…
The only thing that multichannel offers. Therefore, are alternatives for customers to choose the channel that best suits their characteristics, but it does not allow them to jump between channels. For its part, omnichannel delivers three clear and compelling benefits—which are obviously not the only ones, but the most notable: 1. Reputation improvement . Companies…
Proposal that is more concerned with the channels. And the work in each one, which by the experience of the interlocutors in omnichannel there is a strong commitment to identifying the interlocutor to be able to follow the conversation through the different channels and in omnichannel what concerns us is the creation of memorable experiences—and…
We demand that products adapt to our preferences, that experiences are individual and that marketing actions are personalized. The old world of massification ended and gave way to a new one tailored to our particularities. Do you need us to help you with the creation and implementation of your business’s digital strategy? Let’s talk about…
Protect the details. Many times small details hinder the information architecture. The architect and the platform manager, then, must be clear with the choice of labels, with the naming of the content, with the words and forms used to communicate. If you do not pay attention to these small details, the information architecture will be…
Disastrous love company parties have no desire to Commit to bond with someone who is actually happy with what they are doing in their life . Before I knew I wanted to be a professional writer , I knew I wanted to be a writer . It was the first activity I was drawn to,…
Copyright by Caseno Data
