Below we address them one by one. Diagnosis in this first step is all the moments. And scenarios in which conversations between the business and customers occur must be reviewed. The objective here is to map these contact points to clearly delimit the global relationship ecosystem – analog and digital – of the company with…
The only thing that multichannel offers. Therefore, are alternatives for customers to choose the channel that best suits their characteristics, but it does not allow them to jump between channels. For its part, omnichannel delivers three clear and compelling benefits—which are obviously not the only ones, but the most notable: 1. Reputation improvement . Companies…
Proposal that is more concerned with the channels. And the work in each one, which by the experience of the interlocutors in omnichannel there is a strong commitment to identifying the interlocutor to be able to follow the conversation through the different channels and in omnichannel what concerns us is the creation of memorable experiences—and…
We demand that products adapt to our preferences, that experiences are individual and that marketing actions are personalized. The old world of massification ended and gave way to a new one tailored to our particularities. Do you need us to help you with the creation and implementation of your business’s digital strategy? Let’s talk about…
Protect the details. Many times small details hinder the information architecture. The architect and the platform manager, then, must be clear with the choice of labels, with the naming of the content, with the words and forms used to communicate. If you do not pay attention to these small details, the information architecture will be…
are still in the Backlog can be usMaximizes return on investment (ROI): Software is creat only with the features that help achieve greater business value thanks to prioritization by return on investment. DISADVANTAGES OF THE SCRUM METHODOLOGY Complicat implementation: Although the scrum framework is easy to learn. It is difficult to implement because it requires…
