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The future will be more expensive

 less profitable, and will have more competitors.

I’ve created this index that shows a niche’s competition on Google based on its annual CPC inflation rate. For this index, I’ve chosen the finance industry as the fastest-growing of all the niches. This competition index starts at 100 and approaches 0 when the market is becoming more competitive. Don’t get confused yet.

A market stagnates when there’s no greater supply, which means there’s almost no profit and advertisers are competing for pennies on the dollar. **Compared to 2012, you could easily have a return of $40 for every $1 spent. This means you can easily outbid your competitors and still get a great return.

If you look at the flowchart of the difference between niches

it shows that the cost per click for products recent mobile phone number data isn’t growing as rapidly as that for finance, which means that market competition is closer to its peak and is slowing down the bidding process.

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If you plan on selling furniture or clothing on colombia business directory Google, I’ll say “good luck” to you, because competing with the furniture or fashion industry will be your downfall – I myself will never enter these niches again, it’s brutal.

This trend is scary because you really need to before your website is up and running know your numbers now, otherwise it’s sure to be easy to spend money without actually making a profit. Selling is easy, but making a profit is the ultimate goal of Google advertising.

The future of digital marketing

Right now, people are able to make huge profits from advertising their small businesses without really knowing what they’re doing. This is an indication that the market is still untapped, and that CPC inflation will continue to grow. However, at some point, Google advertising will be a competitive game only for professionals. When we did Teoritentamen at Testen.no, it clearly showed us that our competitors spend a lot of money on advertising; in fact, it was too much for us.

What the marketing professional should know

A marketing professional who truly understands what it means and costs to market a product, service, or brand should be respected. If they lived a thousand years ago, they would build an army and lead an empire instead.

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