A letter with a selection-reminder, for application users – also a the same principle: preliminary push with the last viewed product.
Expensive abandoned viewing
At this step, the client and I decided to highlight users who were interested in products more expensive than 5,000 rubles and stimulate b2b email list them with a promo code in the letter.
Both “expensive” branches have an additional condition: only one of them can work for the user per month and only once. Otherwise, the mechanics risk becoming unprofitable.
Abandoned category. Triggered if the client the same principle: did not study specific products, but looked through catalogs. VinLab has many categories, and it chose seven main ones for the trigger. If the user looked at one of them, they will receive a letter and a push with a direct link to it. If they looked at other categories, they will receive a push with a link to the main one.
Users who have already added something to 10+ tips to optimize your website hostinger their cart are the hottest segment of potential buyers. Interaction with them is not limited to the scenario described.
They may receive two more emails depending on what happened to the products:
- The price of an item in the cart has been reduced. A push notification and letter are sent if the price has dropped by more than 5%. The letter displays the full contents of the cart, not just the item that has become cheaper: we remind lithuania phone number the client of everything that interested them. The script can only work once a week, otherwise there is a risk of spamming users.
- The product in the cart is running out. The the same principle: trigger is triggered if there are less than 6 units of the product left in stock. The chain includes a push and a letter.
A user’s birthday is another important trigger for brands
The chain includes 3 letters and 2 pushes with a promo code. The first bundle is sent a week before the birthday, the second – on the holiday itself. If the birthday boy has not used the gift, a reminder letter will come in 5 days.
At VinLab, such clients are being overtaken by reactivation scenarios:
- Hot churn. 30 days after the last order, the user receives a letter and a push with a promo code. If it remains unused, a second bundle will come in 5 days.
- Average Churn. Similar scenario, but starts after 60 days. The promo code size also changes.
- Long-standing churn. After 180 days, the client is sent a letter without a promo code: it focuses on the feed and new products. If this does not motivate purchases, after 3 days the standard bundle with a discount leaves. After a week, if the subscriber is inactive, it is repeated.