Today, digital marketing offers a wide variety of free SEO tools that facilitate the analysis of key data to design successful strategies. At Econsultoria, a digital marketing agency , we take full advantage of these tools to help our clients rank at the top of search engines.
The success of an SEO strategy lies in choosing the right tools for each need. Below, we present a list divided into three essential categories that will help you optimize your website and attract more organic traffic.
Free SEO tools for keyword research
Here are some free tools you can use to find keywords related to your website or business:
Google Keyword Planner
Google Keyword Planner is one of the most recognized tools, ideal for obtaining relevant keyword suggestions and understanding the terms your overseas data potential customers use to find you. Although it’s very useful, its search volume is somewhat limited.
Ubersuggest
Created by Neil Patel, this tool stands out for providing data such as cost per click , search volume, and ranking difficulty. It also allows you to export data and efficiently filter results.
Answer the Public
It’s perfect for generating relevant content, as it suggests keyword-related questions, helping you identify user needs. It’s especially useful for long-tail keywords, ideal for specific audiences.
Tools for link analysis
On the other hand, to analyze the links without paying, we have:
Ahrefs Backlink Checker
This free version of Ahrefs allows you to analyze a site’s top 100 backlinks, identify referring domains, and evaluate anchor text. Although it has fewer features than the paid version, it’s still a powerful option for improving your link building strategy.
Majestic Backlink Analyzer
An excellent tool for measuring a site’s authority by offering customers a more expensive version and analyzing its backlinks. Its metrics help determine the quality and quantity of links pointing to a page.
Check My Links
This Chrome extension detects broken links on any web page, highlighting them in red while marking functional ones in green. It’s perfect for optimizing links and improving navigation on your site.
Tools for SEO audits
If you want something more comprehensive aero leads and audit a website for free, you can use:
Moz Bar
such as Domain Authority (DA) and Page Authority (PA), as well as a spam score that alerts you to potential penalties. It’s a complete solution for auditing and optimizing websites.
Keyword Surfer
Another useful Chrome extension, it displays keyword search volume directly in Google results, along with additional data on related terms. Ideal for quick and efficient research.