Many organizations are eager to start blogging but lack a clear strategy. Without a successful blogging strategy, the results are often few or non-existent. Tips for Creating a Successful Blogging Strategy . Then the company abandons the activity altogether.
Surprisingly, 55% of marketers say night clubs and bars email list blogging is a top priority in their inbound marketing strategy. Tips for Creating a Successful Blogging Strategy .So it’s no surprise that blogging is one of the hottest buzzwords in online marketing.
But without a blogging marketing strategy, you’ll have a hard time seeing the value of your efforts. Below, we’ll look at how to build a strategy for your business blog to make it more valuable.
Decide who will write and maintain your blog
Topics for your blog can come from different departments that want to keep customers informed, but typically someone with blogging experience will write the full articles and make them customer-friendly.
This person can manage the blog the other plans do entirely or only do copywriting, while the webmaster, SEO specialist, or another employee of your company will oversee the technical side of things.
Establishing clear accountability for your blog will ensure its success. This way, someone will be responsible for meeting deadlines and your team’s long-term strategy.
When considering who will be responsible for this process, review these important steps involved in preparing your blog.
- Create a Topic/Editor’s Calendar
- Copywriting
- SEO/Keyword Research
- Editing
- Promotion
- Maintaining and reusing existing content
The size and depth of your marketing team will likely determine whether you handle all of these activities in-house or outsource some aspects of blogging. Whether all of these activities are handled internally or externally, make sure everyone involved knows their roles.
One of the main reasons why companies fail to achieve results with their blog is because they don’t blog regularly. Establishing a blogging frequency is an important aspect of building your strategy.
Consistency will be key to showing burkina faso business directory search engines that you are creating valuable content and teaching your customers when and how they can access new information.
If you publish a great article, people may subscribe to it and want to come back for more. However, if you suddenly stop publishing for a few weeks or even months, you may lose their interest. A content calendar will help you maintain a consistent frequency and never run out of content.