Today we use Instagram to express ourselves through images. With over 800 million users we can say that this platform has the audience to build your brand . Having a voice on this platform can open many doors for you (as an individual) or as a brand.
‘ Pictures speak louder than words ‘. That’s why Instagram is such a powerful platform, just take a look at a picture and understand the context of the message being delivered. That’s why many influencers also use this platform to reach their community. However, with the number of users, it has become increasingly difficult to differentiate yourself. Even when you successfully differentiate yourself from others, how do you actually showcase your work to those 800 million users? There are simple hacks that you may have read about before on this Mashable article. Simple hacks like engagement groups and powerlikes. With the introduction of the algorithm on Instagram, the game has changed.
What is Facebook EdgeRank and what is it used for?
With the introduction of Facebook’s EdgeRank algorithm in 2009, a lot has changed in terms of organic content (videos or images that are shown without being paid for promotion). This algorithm is implemented in Facebook’s newsfeed. Since this introduction of EdgeRank, a lot has changed in the algorithm . With changes in user behavior, country email list we have noticed that video content is generally preferred over plain text or still images. This has caused a change in the algorithm (as of the latest algorithm changes in 2018). EdgeRank is looking at several things before deciding to show you to a group of people. It uses three factors to decide if your content has real value to the audience.
Tip: To really get traction with videos, try using a 1:1 aspect ratio, this will take up the most space in a newsfeed when scrolling on a mobile device.
Key Factors for Facebook Algorithm
As mentioned earlier, there are several factors that Facebook considers before showing it to the public. Facebook mainly looks at three factors which are:
- Affinity : The interaction you have with your audience. It basically looks at past interactions like if they clicked on your links, people will make assumptions about liked your posts, or commented on your posts. It is important to note that the News Feed algorithm has been updated with Last Actor. This element takes a look at your last 50 interactions that you have had on Facebook.
- Weight : The priority that EdgeRank will give to your post depends on the type of post. There is a certain hierarchy as a certain type of content generates more traction. Photos and videos have the highest priority followed by links and at the bottom of all a status update in plain text.
Now, why is it important to understand Facebook EdgeRank when using Instagram? Given the success of this algorithm and Instagram being owned by Facebook, lithuania phone number it is expected that a similar algorithm would be used on the platform. When using both platforms and with the information I have, I noticed that there were many similarities. For example: when I liked a themed image or image on the explore page (on Instagram), it would keep showing me similar images or images from the same account. However, when you already followed the person and engaged and liked the content on the page, it would push new content from that page to the top of your newsfeed.
Instagram Algorithm Key Factors (Confirmed!)
Instagram has confirmed some key factors in determining how followers’ posts are displayed . To a small selection of journalists , it explained how the algorithm works and debunked rumors surrounding it. There are three main factors:
- Interest : How interested you are in the post is determined by past behavior and potentially visual machine analysis of the content and post. If interest is high in a certain niche, the higher it will rank in your feed.
- Recency : How recent the Image or video was posted. It will prioritize the ones that are newer over the older ones.
- Relationship : Relationship has been more important than ever. This factor looks at past and present interactions with the person. Interaction includes commenting on their post and being tagged in their photos.
In addition to these three main factors, there are three others that influence the algorithm in a less important way than the one mentioned above: