The better you know your customer, the more accurately we collected feedback you can set up communication with them. AMP allows you to place interactive forms or mini-surveys in your email. The user will be able to fill them out in a matter of seconds.
You can clarify which product categories
The client is most interested in, or offer to choose a convenient time to contact. This approach reduces barriers to interaction: the client does not waste time fax lists loading the page and does not lose focus. This means that the likelihood that he will actually fill out the form increases significantly.
As a result, you get valuable data for personalizing newsletters, and the subscriber gets more relevant content. A classic example of user convenience giving business benefits.
So, for the Beethoven chain of pet stores, we we collected feedback collected the names and birthdays of pets in an AMP letter.
View the entire letter
Before this, the client did not have such data. Now which has excellent reviews he will be able to use it for further personalization of mailings – for example, sending birthday greetings to the pet and offering special discounts on food or accessories. Such we collected feedback personalization will increase customer loyalty and increase the likelihood of repeat purchases.
Also, data on the pet’s age will help segment the audience: for example, offer products for puppies or care products for older dogs.
5. Speed up feedback
Feedback on products and services is an important part of customer interaction. Often, users do not want to waste time clicking on links and long forms on third-party platforms. AMP emails come to the rescue here too.
Imagine that after purchasing a product, a lithuania phone number customer receives an email with a simple form: a few stars for rating and a field for we collected feedback comments – all located right in the email client. This greatly simplifies the process for the user: they only need to click a couple of times to share their opinion.
This approach not only speeds up the collection of feedback, but also increases the likelihood of receiving it. As a result, you get faster and higher-quality feedback that will help you better understand the needs and expectations of your audience.