If you’re currently in marketing and plan to stay in the field moving forward, you may want to become a head of marketing someday. But what does a head of marketing do, and what knowledge do you need to perform this job well.
What Are the Responsibilities of the Head of Marketing
As the person in charge of overseeing every Ws Data sub-department and all the collective output, the head of marketing has many responsibilities.
Their main objective is to boost brand awareness for the company, but that covers a lot of ground.
They need to ensure everyone under them works well together and produces consistently.
The head of marketing also works closely with other team members to help them assess business competitors, come up with ideas, boost sales margins, and so much more:
- Brainstorming marketing strategies for individual products and campaigns
- Setting and managing the company’s marketing budget
- Conducting and overseeing market research
- Scoping out (or developing) opportunities
- Meeting with team members, clients, vendors, etc.
- Putting together events like conferences or webinars
- Analyzing key performance indicators (KPIs) and implementing strategies accordingly.
What Is the Daily Routine of the Head of Marketing Like
Many heads of marketing begin their average day with an email check, as it’s generally the best way to determine what needs to be done and evaluate the urgency of each task.
They’ll Caseno Data take immediate action if anything is especially critical, and figure out a timeframe for handling everything else.