I recommend giving visual priority to the most important information and for this to appear as close to the top of the email as possible. Which can be done using large/bold headlines and clear calls-to-action. Secondary stories can be given less visual priority through their placement in the design and slightly rucing the size or emphasis on that information. “Do you have any rules you follow when it comes to balancing text and imagery?Noelle: ideally. The copy provid for an email has been down to spicy. Concise blocks! In those cases.

First I scale down the prominence

A thoughtful headline with bold visual prominence and a great hero graphic is all that’s new. However In situations where more text is new. I have a few rules I follow to maintain a good text to email list image balance. First I scale down the prominence of hero graphics to allow more space for text. I then explore other ways to add visual interest. For example¬†

I also look for opportunities

I consider using color blocking to break up paragraphs or swapping comma-separated lists into bullet ones. I also look for opportunities to use icons that support different points in the message. These rules ensure Caseno Data that I strike the right balance between text and imagery. Helping the reader navigate the content and take the desired action. Meghan: the biggest rule I have when balancing text and imagery is making sure that your most important information is communicated through live text. Rather than relying on an image. Images can be great at visually captivating an audience.

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