Why is it important to understand the difference between Source and Medium in Google Analytics? No matter how trivial this difference may seem to you, it is important. Well, you can enter the Analytics reports, in a standard installation, and review the information (and even understand it) without needing to know this difference. The problem comes when your project grows or you get serious about measuring . When you start doing campaigns here, campaigns there. When you want to know which channels bring you the most traffic or are most profitable.

How to Avoid the

How to Avoid the Clutter in Google Analytics Traffic Tagging Exact! This is where I wanted to go. I have found a lot of problems when it comes to labeling visits and campaigns with the famous UTM links. It’s normal, don’t worry. It is normal because not all team members have the same knowledge category email list of analytics. It is normal because there are very good creatives making ads but they do not master the area of ​​analytics. It’s normal because not all of us have learned from the same people.

What is UTM

What is UTM link tagging in Google Analytics? In most cases, Google Analytics is able to identify the source and medium of each visit that comes to us. If it comes Caseno Data to us from another website, try to identify it and determine the source and medium . But what happens if we want a classification that Analytics doesn’t understand? Well, we have the possibility of building links in which we tell Analytics how to classify that visit. I think it’s more or less clear, right? It is adding some parameters to the url so that you tell analytics how to classify that visit .

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