Search intent is the reason behind a search query. In other words, it’s what the searcher is looking for when using a search engine like Google. In this guide, you’ll learn all you need to know about search intent and how to optimize your content to align with it. Beginner’s guide to keyword research New to keyword research? Check out our Beginner’s guide to keyword research Why search intent matters for SEO Google prioritizes relevance in search results. So if you want to rank in Google, your content must be the most relevant result for the query. First and foremost, that means creating content that aligns with search intent.

How toSearch Intent find and optimize for search intent

These are generally far too ambiguous to be useful. For example, the query “best air fryer” is industry email list informational, as searchers clearly want to learn, not buy. But this tells you nothing about what they actually want. Do they want a blog post or video? Do they want a list of the best options, or a single recommendation and review? Do they value anything in particular when looking for recommendations? It’s impossible to cater to search intent unless you know the answers to these questions. And if you don’t cater to intent, your chances of ranking are slim to none. 

Step 1. Align yourSearch Intent content with the “three Cs of search intent”

For starters, you need to identify the three Cs of search intent for your target keyword and make sure your content is aligned with that. The Caseno Data three Cs are: Content type Content format Content angle The idea here is that when creating content for search intent, it makes the most sense to follow the crowd. For instance, if most of the top pages are how-to guides, create a how-to guide. Of course, that doesn’t mean you have to copy them entirely. Let’s run through this process in more detail. 1. Content type This refers to the dominant “type” of content in the search results and is usually one of the following: Blog post

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