Google says to use words that are relevant to your content inside page URLs.[8] Often the easiest way to do that is to set your target keyword in the slug part of the URL. Example of a user-friendly URL slug However, if the URL structure already contains some words from your target keyword, you can…
If your content covers relevant subtopics, it’s more likely to meet searchers’ expectations. What’s more, it can rank for more keywords and get more traffic as a result. A good place to look for clues is on top-ranking pages. You can manually look for commonalities between them, such as headings, FAQs, visual aid, how deep…
Search intent is the reason behind a search query. In other words, it’s what the searcher is looking for when using a search engine like Google. In this guide, you’ll learn all you need to know about search intent and how to optimize your content to align with it. Beginner’s guide to keyword research New…
For example, in the image below Social Media. I have activated the “Sponsored” filter to see the backlinks. That have been obtained through purchases on a link building platform. Direct negotiation with the medium or because. The website that publishes the link has it. placed in sponsored. Or affiliated content and has been labeled as…
Another option is to establish Video Optimizing. Canonical URLs, although in this way there would be no benefit of authority transfer as occurs with 301 redirects. Link building: external linking strategy Finally, and to finish the. SEO audit of a web page, we will have to analyze its backlinks. That is, the links it receives…
Duplicates screaming frog SEO Checklist Once you. Have detected it, you will only have to change them to solve the problem. Duplicate content also appears when it is not specified which. Version of the website is valid, whethe. To tell Google which version it should take into account, you must place the “rel=canonical” tag in…
Disastrous love company parties have no desire to Commit to bond with someone who is actually happy with what they are doing in their life . Before I knew I wanted to be a professional writer , I knew I wanted to be a writer . It was the first activity I was drawn to,…
How to improve He who thinks that it is easy to sell online realizes that it is not the moment he starts and launches himself. This is when moments of frustration arise because a lot of time and money has been invested in a website that barely generates income. The lack of visits is not…
What you need get subscribers If you are obsessing over the number of your Twitter followers for your store, perhaps you are not focusing your online actions well. Although social networks are fashionable, there are very few online stores that are able to get a reasonable return on them. What few know is that “old…
Beginner’s Guide When you start selling online you are interested in reaching the break-even point as soon as possible. Income does not happen miraculously, so you have to work a little. At first the main problem is converting visitors into customers. It is relatively easy to generate traffic to the store but things get a…
In a world with hyperconnected users, more informed than ever and with high expectations regarding user experience, technology is the basis of growth models. In this context, Walmeric , a technology company that manages more than 65 million commercial leads annually, has developed a new sales model in which the online ecosystem and assisted sales…
Sustainability has also reached the world of marketing. Although it may seem like a difficult concept to fit within the sector, many brands are looking for ways to introduce changes to their business model in order to achieve a sustainable and environmentally friendly marketing strategy. In recent years, consumers have been changing their consumption habits,…
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