Use the Analytics link generator tool or better a Google Sheet? The mainbecause the majority of dedicated professionals on the side know what UTM links are. The problem is not how to create the links either, since the Analytics UTM link generation tool is very easy to find. problem, as we have said before, is…
Why is it important to understand the difference between Source and Medium in Google Analytics? No matter how trivial this difference may seem to you, it is important. Well, you can enter the Analytics reports, in a standard installation, and review the information (and even understand it) without needing to know this difference. The problem…
What is source and medium in Google Analytics by Victor Campuzano | 25 Oct 2019 | Analytics for Growth | 4 Comments Source and Medium, something very, very common in the world of Marketing and digital analytics. Something you’ve probably heard about and even something you’ve paid attention to when looking at data. Source and…
